The growing demand for intelligent control solutions for construction machinery, agricultural equipment, and special vehicles in Australia calls for reliable local partners. MRS Electronic offers a broad portfolio of solutions – from hydraulic and lighting control, DC motor control, sensor data processing, and parameterizable relays to sophisticated CAN-based HMIs and gateways.

With IONNIC, MRS Electronic gains a partner whose capabilities ideally complement this product offering. Founded in the 1980s, AEI has grown from a small start-up to one of the leading suppliers of automotive electrical products in the Asia-Pacific region. Today, with more than 60 employees, 15 full-time sales professionals, and a well-established distributor network, IONNIC serves customers across industries.

“Being Australian owned, operated and equipped with in-house engineering, manufacturing and sales support, allows us to provide solutions that specifically meet our market’s needs,” says Norman J Haupt, Managing Director of AEI. This customer-centric approach perfectly aligns with MRS Electronic’s philosophy of offering high-quality solutions with reliable service for clients worldwide.

Thanks to this new partnership, Australian and New Zealand OEMs, system integrators, and fleet operators will now benefit from easier access to MRS Electronic’s solutions – with local engineering expertise, fast delivery, and dedicated support through IONNIC’s Brisbane-based operations.

“This is an important step for us. With IONNIC, we have found a strong sales partner who shares our commitment to quality and service. Together, we can better serve the growing needs of the Australian market,” explains Nikolay Yurchenko, responsible for Sales Partner management at MRS Electronic.

Aligned with MRS Electronic’s approach of global presence with local support, the partnership aims to drive forward key trends such as electrification, digitization, and automation in the mobile machinery and vehicle sector. Whether in construction equipment, agricultural machinery, or specialized utility vehicles, MRS Electronic’s control systems – distributed through IONNIC – will help manufacturers and operators increase efficiency, flexibility, and sustainability.